Introduction

At GoTurkey Estate Group, lead management is the cornerstone of our sales success. Every lead generated through our system—whether from Guaranteed Real Estate Leads, Cold Lead Revival, or our international marketing campaigns—represents a high-value potential investor or buyer in Türkiye’s rapidly evolving property market.

To maintain our elite service standards and maximize conversion for Citizenship by Investment (CBI) and high-yield residential growth, all brokers are required to log and track every client interaction within our GoTurkey CRM.

---

1. Lead Assignment by Admin

Once a new lead enters the system, it is reviewed and assigned by the Admin Team according to the GoTurkey Estate Broker Plan Allocation Algorithm.

Assignment Criteria:

• Broker Plan Type: Leads are distributed according to the broker’s current plan level:
  • First-Time Trial Broker: (1 Verified Lead for testing)
  • Standard Broker: (Residential & Holiday Home Focus – Budgets < $400k)
  • Citizenship Broker: (Passport & Investment Focus – Budgets $400k – $1M)
  • Luxury Broker: (Elite Assets & Bosphorus Villas – Budgets $1M+)
• Plan Priority & Lead Relevance: * If a lead has a budget above $400,000 and expresses interest in the Turkish Passport program, it is automatically prioritized for Citizenship Brokers.
  • Inquiries for branded residences or Bodrum villas are routed to Luxury Brokers.

2. Broker Response Policy – “The 6-Hour Golden Rule”

Brokers must contact every new assigned lead within 6 hours of receiving it. This is mandatory and applies to all communication channels—WhatsApp, phone call, or email.

• Speed to Lead: This is the #1 factor in closing international deals.
• Replacement Eligibility: To qualify for a lead replacement guarantee, the first contact attempt must be documented within this 6-hour window in the CRM.

3. Logging Your Follow-Up: Creating an Activity

After contacting the lead, you must record the interaction under the Activity section. This is your proof of work and your primary tool for organization.

Field	Description / Example
Subject	Follow-up WhatsApp – D. Müller (Istanbul CBI Inquiry)
Status	Completed (if the call/text is finished)
Description	“Contacted via WhatsApp. Shared $400k+ Citizenship project brochures. Client requested ROI data for Kartal. Awaiting confirmation.”

4. Why Accurate Activity Logging Matters

Consistent logging is a proven strategy used by top-performing agencies in Istanbul and Antalya.

• KVKK Compliance: Ensures data is handled according to Turkish privacy laws.
• Transparency: Provides the Admin team with the data needed to approve lead replacements if a client becomes unresponsive.

5. Additional Support for Brokers

To scale your income and reach higher performance tiers, explore our specialized solutions:

• Guaranteed Turkish Leads: Access verified, international investors ready to buy.
• Cold Lead Revival: Let our marketing team re-engage your old database with fresh Turkish market insights (Lira fluctuations vs. USD property stability).